Tuesday, May 1, 2012
Our First Retailer: Malt & Mold
Today, Knishery NYC is proud to announce our very first retail client: say 'ello to Malt & Mold, a new cheese n' beer shop on the Lower East Side. They'll have a well-curated selection of growler-ported beer, cheese, pickles, chocolate, bread, mustard, ice cream, yogurt, granola, charcuterie, local sourced and locally made artisan foods....particularly, KNISHES!!
The Lo-Down has more info on the shop here. Malt & Mold opens this Sunday, May 6th. Unfortunately, the entire staff of Knishery NYC will be riding with the Bluecard Team in the 5 Boro Bike ride that day (you can donate to the Knishery NYC-sponsored team here), but will be there in spirit...and knishes.
Yup, our knishes are now available for purchase at a real brick & mortar (& malty & moldy) shop for purchase, 7 days a week. Just show up and plunk down your duckets, no emails, no shipping, no fuss, no muss! GO NOW! GET IN LINE!
Thursday, April 19, 2012
Brooklyn Historical Society: Knish'd
Want to to taste a Knishery NYC knish? Want to know what this knish noise is all about? Then come to the Brooklyn Historical Society for a lecture and tasting with Knishery NYC's guru, Laura Silver!! Knishery NYC will be providing the nosh at this mighty meeting of the knish minds!
A few points of order:
Wednesday, April 25 - Knish History - 7:00 p.m.Ten bucks for an inspirational lecture that will make you believe in the knish dream, AND some handmade, artisinal knishes? Whatta bargain! The staff of Knishery NYC will be attending toward the end of the night for the tasting and to take any questions and comments about those lil' balls of oniony potato goodness.
What is a knish? Perhaps you've encountered the square fried version at a street cart, or come across the baked, round kind at one of New York's surviving knisheries. Join journalist and food expert Laura Silver in exploring this wrapped potato pastry of Eastern European Jewish origin through legends, songs, and tastings. Knish enthusiasts, knish veterans and the knish curious are all warmly invited to join this interactive exploration. We'll explore the history of this storied food on American shores. From the Knish Wars of Rivington Street to Mayor Rudy Guiliani's 1990s regulation of oven temperatures in the city's sidewalk food carts, the potato pocket is inextricably linked to the history of New York City. We'll conclude the class with a knish tasting. Bring your questions and memories. Tickets $10/$8 BHS members. Purchase your ticket here. This program is part of Brooklyn Jewish stories, in partnership with BHS’s Brooklyn Jewish Historical Initiative.
A few points of order:
- Thank you to all who ordered Passover-style knishes! I did not write too much about these because I really struggled with getting the matzoh-meal dough to not be so...crumbly, chalky and dull, and resorted to the tricks of powdered potato gluten, adjusting water ratios and soakings, to get something that....just did not satisfy me as much as normal dough. Next year,
in Jerusalem!I will try to spend more time working on the formula. - There is still a big-ish piece of news coming down the pipe which will hopefully be announced in the next week or two, but, alas, it is not under my magical knish mind control powers....
- As previously announced, Knishery NYC is THE official sponsor of the Bluecard Team in this year's 5 Boro Bike Tour. The Bluecard gives support and direct financial aide to destitute Holocaust survivors living in the United States. You can give here, and if you give $200 or more, Knishery NYC will send you complimentary knishes (details here)
Friday, March 30, 2012
Place your Passover Knish orders no later than Sunday!
We will be accepting orders for Passover kosher-style knishes only until Sunday, so if your sitting on the fence, now is the time to make a move! See details below....
Wednesday, March 14, 2012
Pre-order Kosher-for-Passover Style Knishes!
Passover is perhaps my favorite holidays for two reasons: it centers around getting family from far and wide together, AND it gets said families around a big table o' FOOD! Food is so codified in the Passover tradition that it ain't Passover unless there is a dinner involved, with a Seder plate full of symbolic foods that relate to the story being told.
Now I'm not saying that a knish can replace the lamb shank or the egg on your seder plate (though a series of hard boiled egg knishes, charoset knishes etc etc might be a future Passover project), but it definitely belongs at the table. What would go better with your matzoh ball soup than a nice spinach knish? Perhaps a potato knish to help down that blob of jellied gefilte? So we're proud to announce:
Now I'm not saying that a knish can replace the lamb shank or the egg on your seder plate (though a series of hard boiled egg knishes, charoset knishes etc etc might be a future Passover project), but it definitely belongs at the table. What would go better with your matzoh ball soup than a nice spinach knish? Perhaps a potato knish to help down that blob of jellied gefilte? So we're proud to announce:
Knishery NYC is baking 3 kinds of knishes for Passover this season! There are three kinds on offer:
All three will be made with a specially formulated dough that uses kosher for Passover flour. NOTE: Though all the ingredients in these knishes will be kosher for Passover & pareve & and kept separate from all trief foods, they will NOT be cooked in a kosher kitchen or hechshered by a rabbi.We just don't have the resources for that....yet!
- Traditional Potato & Onion
- Sweet Potato & Butternut Squash
- Spinach & Roasted Garlic
Knishes are vegetarian. They are NOT vegan (eggs) or gluten free (wheat). Depending on availability at time of baking, 50% or more of the ingredients will be organic.
Mix and match any three kinds in your order in any quantity. Place your order by Sunday, April 1st, and you will be able to either pick them up on Thursday, April 5th, between 7am to 2:30pm, on the Lower East Side or have them delivered to your door that afternoon and evening.**Delivery zone limited to anywhere in Manhattan, Brooklyn, Queens, and the Bronx. Deliveries to be made via the knisher's own cargo bicycle. So here is your chance to meet KnisheryNYC in 3-D! Rough delivery times assigned a few days before delivery. In case of scheduling issues, limited deliveries can be made on Wednesday and early Friday morning. No extra charge for delivery. So be nice, not a nudgenik!
Cash only at point of pick up/delivery. They will arrive cold, and will hold up in the refrigerator quite well for up to a week. [Reheat in oven at 325 degrees for 15 to 20 minutes before serving.] If travelling more than 3 hours without refrigeration, freezing is strongly recommended.
- 1-9 knishes: $3.50 each + tax
- 10-19 knishes $3 each + tax
- 20+ knishes: $2.50 each + tax
To order, email knisherynyc(at)gmail.com; you will receive a confirmation email. We have limited capacity; orders placed will be filled first come, first serve.
Saturday, March 10, 2012
Passover Knishes are coming!
Knishery NYC will be announcing the details of Passover knishes available for pre-order! Be the Fiery hero of your Seder! Details next week, stay tuned!
When I image-googled "Passover Hero", this came up. Our passover knishes would totally dominate this menu. Or at least not run home screaming.
When I image-googled "Passover Hero", this came up. Our passover knishes would totally dominate this menu. Or at least not run home screaming.
| I love me some slammin' knishes! |
Monday, March 5, 2012
The Full Court Press of Knishes
| J. Lin not pictured. |
I spent a day in the kitchen while looking after the baby, had a baby sitter come in the afternoon -- thank goodness, because I was getting nothing done. Having to run out because you discovered that your potatoes were too close to the oven and sprouted over night didn't help with the schedule.
Full court press: one day, two different kinds of dough, 2 different cooking methods, nine different fillings. Here is a run down of what I made, with notes on production and outcome....
| Square circled |
- Potato: Kinda like how vanilla ice cream custard is a base for many many other flavors of ice cream, the potato filling is great on it's own, but is also used as a base for the spinach, sweet potato and broc-ched, as well as a binder for the kasha. This batch came out well, but I went a little too far with the salt, brought it right up to the edge of big flavor/too salty. For the other knishes that took it in, I skipped adding more salt.
- Fried Potato: Second time I've whipped these up, again surprised how good they are. 400 degree peanut oil, same filling and dough as the baked, just square and contained. Plop in the square in, wait until it looks nice and golden & serve. Talking to Danny Mac, I realized how hard these will be to sell in any setting other than where it is fried to order. Damn my American palate, this is good!
| Multiknishical |
- Spinach - Roasted Garlic: Four heads of garlic roasted in the oven, wrapped in foil and hit with oil and salt. Only gave it an hour, tasted good but a bit too firm, had to run them through the garlic press. Did about a 3/4 spinach to 1/4 potato mix as an experiment and...yup, 50/50 is the right way to go. This was the only knish Danny Mac didn't finish, said he wasn't a huge garlic fan. On one hand, if the garlic was mushier, it would have blended in better, lesson learned. Then again, Danny has macaroons for brains, so what the heck does he know?!
| The Children's Champion |
- Broccoli-Cheddar: Working only with what was on hand, I didn't have as much broc as I'd like so I chopped in finer to spread it. (Once concept taught in c-school: the more surface area you give an ingredient, the more able it is to contact the taste buds and give a bigger flavor.) Hmmm - still needs more broc BUT I do like the texture and mouthfeel of small bits of broc. I imagine next time when I up the broc amount, the flavor (amplified by the fat of the cheese) will step up a level. Of note, this seems to be the only knish my toddler seems to go gaga for.
| Yam, Bam, Thank You Maam! |
- Sweet Potato: I don't like sweet potatoes, they have a weird texture and are too damn sweet to be a potato.
| Oh Sweet P, how did I ever doubt you?! |
However, when mixed 50/50 with the plain potato mix, it works to give a nice light orange color, it becomes extra silky instead of loose, and the note of sweet is just right. I'm happy.
| Ka$ha is no second rate Lady KnaKna. -sigh- I'm sorry. |
- Kasha: There is a reason why you hit your freshly toasted kasha with boiling water and not cold water: if you hit it with cold then bring it up to heat, you will have very mushy kasha - instead of soft individual grains, you will have an undifferentiated gray mass that looks like mashed potatoes that have been used, abused and left for dead. I tossed the first pot and started over, but it made me think - some day, I may have a use for this, a trick where I can subtly add kasha flavor to something without the granular texture...
- Brisket: Oy. Oy. What the what! I just made brisket knishes for the first time a few weeks ago, and I held aside a cup of my last brisket in the freezer for this. However, instead of going to the nice market, I sourced my tripe from a small super market close by. It read "Canadian-previously frozen" and was a half section of a roll of tripe, unlike last tripe I used, which was fresh and NY State raised. So as with before, I boiled the hell out of it for about 3 ours. Last time, no issues, it came out looking a little bit smaller but ready for grinding. THIS time, after 10 minutes, a weird bleachy ammonia smell took over my kitchen for an hour, and when I checked it 3 hours later, it had disappeared!! Dissolved into the water, leaving behind a few threads of white snotty-looking slime!!! Aigh dios mio!!! So suffice to say, these brisket knishes went with out the softening power of nice bouncy tripe, and like a meat perogie in a Slavic diner in the East Village in the early 80s, were a bit heavy. I mixed it 50/50 with kasha, which flavor wise was the right deal, but it was just a bit leaden. Perhaps I could have thrown a few eggs in there. Next time I'm gonna get the right tripe.
| Oatmeal Hashbrown Knish: it's what's for breakfast |
- Hash Brown-Oatmeal: First time experiment, needs work but the concept is solid. Start with some left over oatmeal. Not some lame quick cooking rolled faff, but proper hardcore steel cut Irish oats. No half-oatin'! I prepare my breakfast oatmeal with brown sugar, salt, butter, vanilla and cinnamon. It keeps it real up in the hizzy. It makes me speak 1990s ebonics, yo. Any way, like kasha, this grain needs a potato counter point. So instead of going to the potato knish mix bowl, I cubed a potato and cooked it in butter.
| MC Potato Hash lockin' it down |
Then the potatoes met the oatmeal and was joined by two other breakfast elements: some egg and some maple syrup....
| Maple sizzyrup! |
In the end, not particularly good but has potential. I liked the syrup's flavor, the whole thing is sweet and savory, and the browning of the potatoes gave a nice toasty flavor that complimented the oatmeal. In the future, the potatoes will be cubed smaller, and in addition to syrup, all the add ins of the oatmeal (brown sugar, vanilla, etc) will be amped up. Also, lose the butter and use oil or shortening, to keep it in a kosher stylee....
- Chocolate Hazelnut: Due to time constraints, rather than continue to experiment with hazelnut paste and dutched cocoa, I reverted back to an earlier recipe from the Knishening, that involved Nutella. The filling hit it's mark, and Danny Macaroon seemed to really like it (he is a man with a professional sweet tooth, after all) but I'm still not happy with it's form factor.
| A carpenter's dream |
So there ya go. If your still reading this, you must really care! (Or at least really like ebonics-based jokes!) Since you've come this far, a note on KnisheryNYC's future...Cooking it loaf style on a flat sheet just makes it go too flat, and to keep it at a reasonable portion, it looks too much like a cookie. I want knishes! I think I just need to find some long, thin loaf pans or something.
As I hinted at earlier in the post, I got NOTHING done while having a 3 month old baby underfoot. I've come to the realization from this day of cooking that my plans for the season are overly optimistic, if I don't want to semi-abandon my young family. I was thinking a few tables every weekend, but now I think one or two tables this season is more likely. In addition, I have 2 or 3 vendors in mind who expressed interest in carrying my knishes in their shops, which means anyone can go get 'em anytime -- expect some announcements in the next few months. Around that time, I'll start offering special orders to the public. In the begining, it'll be limited to the 5 boros, but once I get the packaging down, shipping will be offered to.
Thanks for everyone's enthusiasm and support so far! I hope to get a knish in yo mouf sooner than later. F'shizzle!
ADDENDUM
Want to see this child boop a raw knish? Here ya go...
(all booped knishes were promptly unbooped then baked in a 400 degree oven to prevent boopalism)
Wednesday, February 1, 2012
Knishery NYC Sponsors the Blue Card 5 Boro Bike Team.
During my life, I've been very lucky to be able to professionalize my hobbies. I've helped run an indie record label, I've worked as a graphic designer, and I've cooked in restaurants (as well as muck about with a certain Knishery project you may be aware of!). One life-long hobby that I've just been too fat/noncompetitive/slow to indulge in professionally is cycling. However, last year I was recruited to be the Team Captain for the Blue Card's first-ever team in the 5 Boro Bike Ride. The Blue Card is a charity that provides funds and services to the remaining Holocaust survivors who are in need. The 5 Boro Bike Ride is a huge, multi-level bike ride that tours through the entirety of NYC.
This year, Knishery NYC is proud to sponsor this team. A knish or two will be distributed to anyone who rides on the team. Additionally, any person who donates $200 or more to my fundraising goal will get one dozen knishes of their choice either delivered by bike (in the 5 Boros) or delivered overnight (in the continental USA) in mid April! Here is the link:
http://www.imathlete.com/donate/NoahWildman
Click through to read more about the event, the Blue Card, and my motivation for supporting this worthy cause.
Here is a snapshot from last year. Just think, had they waited a year, they would have had some knishes in their pockets!
| From left to right: Me, Lil' Bobo, Raoul, Fontina La Rue, Heshy the Brisket Man, Shmendrick, Joyce, and Big Earl. In Front: The Knishmobile |
I was at Whole Foods on Houston today with my 2-month-old strapped to my chest. On the walk back, we passed by Yonnah Schimmel's. I stopped and stared in the window, reading the framed reviews which some seemed to date back almost to its establishment in 1910, dreaming the knish dream. Whilst in my knish-reverie, I was not noshing on one of Shimmel's potato-bombs, but I was chomping down on brown rice avocado & cucumber nori rolls. If there was something less bomb-like in YS, perhaps I would have considered it for a casual afternoon nosh... Ah, to build a less bomb-like knish, to compete with the brown rice nori rolls of the world.... reminds me of the story of my great grandpop, a rabbi who went to South America to makes some money as a goucho....but that's for another time...
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