Friday, November 22, 2013

Last call! Get your Thanksgivukkah orders in by 8am tomorrow!

We're closing the doors and firing up the ovens tomorrow, so if you haven't already, get your orders in by tomorrow 8am! All the details here.

Monday, November 18, 2013

Test run! Get your orders in!

Spent part of the weekend testing out the updated sweet potato knish recipe, and fried off some of the new squares. I won't toot my own horn here, but seeing my wife repeatedly pop knish-bites all weekend suggested we're heading in the right direction!

Orders due by this Saturday. See previous post for all the details....

Thursday, November 14, 2013

The Knishery that saved Thanksgivukkah: get your orders in now!

KNYC fried knish, plain potato version.
Still feeling the buzz from the WTC event --  people were very generous with the kind words and more importantly, return for second helpings!

Now down to business. As most knish fans know by now, there is supposedly a severe shortage of knishes due to a fire at Gabilahs. (Don't look at me, I have an alibi!) As most Jewish Americans probably know by now from their synagogues and Jewish food marketing companies, the first day of Hanukkah coincides with Thanksgiving this year. In honor of this event, and to baldly pander to the market, KnisheryNYC is proud to offer two versions of this year's Thanksgiving knish.

The past two years, on this holiday we've been rocking out with the Pumpkin/Butternut Squash knish. Last year, we did a second version that was glatt kosher. This year we're changing it up: Sweet Potato & Caramelized Onion.

There are two versions. First, our traditional baked knish:


  • 5 baked sweet potato knishes: $20
  • 10 baked sweet potato knishes $30
  • 15 baked sweet potato knishes: $40

  • Second, for the first time ever, KnisheryNYC is offering a square fried version -- the Thanksgivukkah knish!


  • 4 fried sweet potato knishes: $20 (+1 free)
  • 8 fried sweet potato knishes $30 (+1 free)
  • 12 fried sweet potato knishes: $40 (+1 free)


  • Say, pal, whats up with the "+1 free" business? Important:
    Fried knishes are delivered frozen and raw*. You must defrost in the refrigerator for 24 hours, let stand at room temp for 1 hour, then deep fry in oil at 375-400 degrees for 2-4 minutes. The free one is supplied as a "tester". Cook the tester until you think it's done, take it out, cut it in half. Based on that, adjust the cooking time and temp for the rest of the batch.
    *Only the dough is raw -- filling is fully cooked, and will not make you sick if you under-fry a little.

    Why would we make you jump through this large hoop to get to knishy goodness? I'll tell you why -- any knish (or any other savory fried food) that is not served soon after it is fried is not nearly as good as it is when it is freshly fried. Friedly fried fried, fried. If we're going to roll out a whole new class of knish, there shall be no half steppin'.

    We're confident that BDK would fully step to our Thanksgivukkah knish.
    Place your order by 8am, Saturday, November 23rd, and you will be able to either pick them up on Monday through Wednesday at Malt & Mold (221 East Broadway) noon-8pm,  on the Lower East Side, or have them delivered to your door on Sunday (afternoon or early evening) for a minimal fee.

    Cash only at point of pick up/delivery. They will arrive cold, and will hold up in the refrigerator quite well until Thanksgiving. [Reheat in oven at 300 degrees for 15 to 20 minutes before serving.]

    To order, email knisherynyc(at)gmail.com; you will receive a confirmation email. We have limited capacity; orders placed will be filled first come, first serve.

    Sweet potato knishes are vegetarian and dairy-free, not vegan (due to eggs) or gluten-free (due to wheat) or kosher (due to me not affording to pay a rabbi, though I do keep it kosher-style). Depending on availability, they are  made with about 95% organic ingredients.
    Left: the recently rare machine-made mass-market potato thing. Right: a knish for today, but baby, you gotta werk.

    Wednesday, November 13, 2013

    WTC & Knishes at the speed of light

    The ribbon cutting of 4 WTC was loads of fun -- over 500 knishes moved in 90 minutes, why thats....a ZILLION knishes per minute!  Bloomberg, Silver and all the local pols were there, but they never graced us food vendors with their mouths and photo ops, oh well.

    Stay tuned, tomorrow we announce a Thanksgivukkah miracle!

    Wednesday, November 6, 2013

    KnisheryNYC at the Ribbon Cutting of 4 World Trade Center

    KnisheryNYC is excited and proud to announce that we've been contracted by the company representing the World Trade Center to serve knishes at the grand opening and ribbon cutting ceremony of 4 World Trade Center, a.k.a. the Freedom Tower.

    Things you should know:

    1. This event is free and open to the public.
    2. The knishes are free, too.
    3. The event is next Wednesday, November 13th, 11-1pm, but how long the knishes last.....well, get there at 11. There will be other complimentary food, all in a NYC-stylee, but you wouldn't play me like that, right?.....

    Family lore has it that my grandfather had a shop/worked in a shop/was about to open a shop in "Radio Row" when the whole area was condemned to make way for the original World Trade Center site. How he'd feel about his grandson giving away (giving away? oy gevault!) artisan knishes (knishes? what, nothing has changed in 65 years?!) on these grounds, I can only imagine (I am the ghost of your grandfather! I only speak in ellipses in blog posts....)

    Regardless, like all New Yorkers who lived through 9/11, I'm happy to see that hole in our city filled in, and I'm especially proud to be part of this event, representing real NYC food and, by blood, Radio Row.
    Mr. Cool J, can you lend me your radio, so I can represent hard?

    Sunday, October 13, 2013

    The Beast Awakens....

    Before you have a knish, before the dough or the potato peeling, you gotta do some cryin'...
    ....for one day only! KnisheryNYC is firing up the ovens this week for the Grub Street event this coming Sunday, October 20th. Last year we manned our own booth and blew through over 500 knishes and 800 minis. This year, we will be supplying the fine folks at local beer/cheese/sundry purveyors Malt & Mold with a strictly limited number of the following:

    • Potato & Caramelized Onion Knish
    • Pastrami & Coriander Knish

    and if we can master the recipe this week, a very limited number of....

    • Kn'oissants, a mash up of a croissant and a cheese knish. Because we never try to jump on a trend. (Isn't a mash up of a croissant and a cheese knish a cheese danish? Well, if a mash up of a donut and croissant is not a damn French Cruller, than damn it, I'm going with Kn'oissant™!)

    Fresh, hot, knishilicious! See you Sunday!

    Wednesday, June 26, 2013

    KnisheryNYC: the Rolling Stones of Knishes?

    Kniss
    Just because the Stones don't put out a record or tour for 8 years, it doesn't mean they don't exist anymore. KnisheryNYC is hardly an aged classic rock dinosaur pretending they still interest anyone under the age of 30, but it looks like Summer '13 will find KNYC in stand-by mode. Mr. Potatohead is working on his side project, Onyn "Tears" Caramelingo has checked into rehab and Doughboy McGee just needs to stretch out. (Sorry.) In addition, the guy who bakes the knishes has accepted a full-time gig from his pre-knish career that may roll into Fall.
    After non-stop crying for 4 weeks, Onyn became roomies with Lindsay.
    However, we will continue to supply Malt & Mold with knishes, so you an always taste the knishiness whenever you're on the Lower East Side. We just dropped a fresh load off this past week, which included:

    • Potato & Caramelized Onion
    • Spinach & Roasted Garlic
    • Pastrami & Potato
    • Kasha

    In the next few weeks, I will post more details about special orders and catering for parties. Basically, as long as the order is large enough with enough lead time, the Knishery NYC ovens can be lit up on demand!

    Until your next knish,

    Noah