Knishery NYC: The Pastrami Knish Has Landed

Tuesday, June 19, 2012

The Pastrami Knish Has Landed

Pastrami?! She hardly knew me!

Starting today, Malt & Mold will be carrying the Pastrami Knish, along side Spinach & Roasted Garlic, Kasha, Vanilla Bean Cheese and Chocolate Hazelnut Cheese. I supplied mini versions of potato & caramelized onion, broccoli cheddar and the pastrami to Malt & Mold for their Grand Opening this past weekend, and according to reports, 9/10 eaters went straight for the meaty bites.

I must say, this is the quickest a knish went from experimental mode to the sale floor. Thanks to Kevin @ Malt & Mold for allowing his customers to be Knishery NYC's guinea pigs!

1 comment:

Nancy HellerJune 24, 2012 at 12:11 PM
Love this! We can't get a good knish in Cleveland- so I'll be watching your progress for when I get to visit home!
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Welcome to Knishery NYC

Our Knishtory

Knishes used to be the street food of NYC, before there were dirty-water dogs, chicken & rice carts, even pizza. Today, a slice joint can be found at any given intersection but the knish cart is a relic of the past—one that is ripe for reinterpretation.

KNISHERY NYC wants to bring the knish back to the streets—and its original homeland of the L.E.S. (via Kynyzn, Poland)—along with creative new ingredients, a modern twist on traditional culinary techniques, a hip sensibility, and, of course, outstanding flavor.

We were to be at the Hester Street Fair on October 29, 2011, but the earliest, heaviest snowstorm in recorded history cancelled the event. After having a tasting of over 550 knishes the next day behind KNYC headquarters, we plan to regroup and charge forward in Spring 2012.

In the meantime, we plan to cater small to medium sized events, start a subscription service in early 2012, and organize a Kickstarter campaign.

Please email us directly at KnisheryNYC@gmail dot com. Thanks!